Virtual Network Solutions, Inc.

What is Digital Transformation?

Digital transformation is the integration of digital technology into any or all areas of a business, fundamentally changing how you operate and deliver value to customers. It's also a cultural change that requires organizations to continually challenge itself, experiment, and get comfortable with change.

Digital transformation is imperative for all businesses, from the small to the enterprise. That message comes through loud and clear from seemingly every keynote, panel discussion, article, or study related to how businesses can remain competitive and relevant as the world becomes increasingly digital. What's not clear to many business leaders is what digital transformation means. Is it just a catchy way to say moving to the cloud? What are the specific steps we need to take? Do we need to design new jobs to help us create a framework for digital transformation, or hire a consulting service? What parts of our business strategy need to change? Is it really worth it?

It can be a daunting challenge to undertake, but if you want to remain competitive in your respective market(s), you will need to consider if any or all of the components need to be considered. So what are the components and how do they impact business outcomes. To simplify the process, we’ll use the CAMSS model which includes the use of Cloud, AI/Analytics, Mobility, Security and Social Media. While there can be more depending on your markets, business type, customers, etc. these are the 5 major components that should be evaluated. It’s what most business use to see the largest return on investment and what’s needed to remain competitive.

The Benefits of Digital Transformation

While the ROI of digital transformation depends on a variety of factors, the right technology can greatly improve how your business functions and how customers engage with it.

1. Increases productivity while reducing labor costs — Using technology to work more efficiently is one of the most impactful ways to transform your business. For example, for enterprises, the time and money they spend training new employees and updating digital resources can quickly get out of hand. With the proper tools, you can keep costs down and productivity up.

2. Improves the customer experience — Tech-savvy customers want a great experience through multiple touchpoints — mobile apps, social media, email, live chat, etc. Digital transformations are the driving force behind improved customer experiences.

3. Drives innovation, keeping you ahead of your competition – Your competitors are looking into digital transformation regardless of whether or not you are. Choosing not to embrace digital transformation is essentially deciding that you don’t mind being left behind. Investing in your organization’s future allows for unlimited growth and expansion into new opportunities.

4. Talent retention through the use of new tools for communication, collaboration and coordination of resources. In the new era of hybrid and remote workers, retaining talent is critical if you want to keep training costs down and customer satisfaction up. Investing in these technologies can pay huge rewards if done correctly.